All Business owners know how much they need a website to promote their business and bring in more revenue, but getting a website built is only the first step. Once a website has been created, it needs to find it’s way in front of as many potential customers as possible.
This is where SEO comes in…
What is SEO?
SEO stands for Search Engine Optimisation. Search Engines such as Google look at a website and determine what it is about. They then use this information to match the words that users search for, to websites they think are relevant and list them in order of priority.
By applying SEO techniques, a website can improve its relevance to particular words (referred to as search terms) and improve the priority of a website in the listing returned. The higher up the list a site appears, the more likely potential customers will visit.
In addition to matching relevant phrases, search engines also check other criteria to see if a website is worthy of a top rated ranking in their listing. The most important criteria is Quality! Is the site well structured? Does it look good on mobile devices as well as desktop computers? Is the content well written? Is the site cared for and regularly updated? The answer to all these questions needs to be a resounding Yes!
How We Can Help
The first step we will take is to get to know you and your business. This is really important as it ensures we help you build your business and increase your revenue.
Once we understand your business and know exactly what you would like to achieve we will start using proven SEO strategies to get your website in front of more people, increasing visits to your website and getting more sales.
We specialise in getting local businesses noticed within the area they serve. As a small business based between Reigate and Dorking in Surrey we understand the importance of getting found!
To start your website moving in the right direction, we will initially do an audit of the entire site and make recommendations on improvement to existing content and functionality so that it not only gets seen as a high quality site by search engines, but is presented in the best possible way to any potential customers so they can’t resist contacting you for your services.
From there, we will work on putting together a list of optimum keywords to target. These will be used as the basis for the two methods of improving the visibility of your website:
- On-page SEO - Creating and updating relevant content on your website
- Off-page SEO - Building links to your website from other high quality websites
As each business is different, the elements that make up your SEO campaign will be outlined in a personal SEO package designed for you and your business.
SEO is an on-going process and we do recommend that you have work carried out on a monthly basis as it can take a few months for the results to show and make a real impact to your business.
Each month we will continue to analyse the results of our SEO campaign and apply changes to keep you moving in the right direction. You will also receive a detailed report to show you what work has been done in the previous month.